PUBLIC MELTDOWN (formerly Looping Faces)
Singapore, London (UK)
LOOPING FACES CHAPTER 1
LOOPING FACES CHAPTER 2
Visualiser
Collection of early 3d short
films
and stills for Looping Faces
VISUALS FOR: Public Meltdown
Codirected with Alex Bugden
SOFTWARES:
Series of advertisements for Singapore-based knitwear brand Public Meltdown, formely Looping Faces. These series are for the release of a new seasonal collection where we imagined the live of the characters wearing the specific hats. The video spotlights her sculptural headgear and surreal, hand-worked textures, crochet, knit, and mixed textile techniques, framed to feel playful, tactile, and community driven. The creative direction riffs on the brand’s ethos of turning eclectic, wearable art into everyday statements and on Xin’s practice of blending craft with bold, fantastical forms.